For companies who want to take advantage
of predictable surprises!

What Do We Know About The Future?
However good our research on the future may be, we shall never be able to escape from the ultimate dilemma:
“All our knowledge is about the past, and all our decisions are about the future.”

What You Know!
“People generally overestimate the value of rational explanations of past data, and underestimate the prevalence of unexplainable randomness in that data.”

What You Do Not Know?
“BLACK SWAN logic makes what you don’t know far more relevant
than what you do know.”
What We Can Do For You!
BLACK SWAN Strategy speaks from experience when we say that surprises are predictable, that new thoughts demand new words,
new pictures, but that people feel comfortably sheltered from surprises under the bell-curve of their past data and industry rules.

BLACK SWAN Strategy has the experience that outstanding
innovation and superior strategies are based on recognition.

This means people that have recognised that the future success lies
in the ability to dare to break out of the shelter and search for all the odd or unknown puzzle bricks which might draw the future scenario.


BLACK
SWAN STRATEGY

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Take the first step to avoid your personal
black swan and call for a meeting.

Lars Malmmose
| lam@strategy.dk | +45 2675 2002

Lars Høgsberg | lh@strategy.dk | +45 2617 1039


KALKBRÆNDERILØBSKAJ 6
2100 COPENHAGEN
DENMARK

Tel:    +45 3525 0000
Email:
blackswan@strategy.dk


SERVICES

Predictable Surprises Workshop «
BLACK SWAN
Strategy Check-up «
Strategy Development Assistance «

EXTRANET